Let’s say you develop the perfect ad campaign for a new type of checking account. People everywhere see your ads and are persuaded to open accounts online. You are on your way to breaking all campaign performance records until something strange happens: everyone who clicks “Apply Now” is presented with a message saying that their […]

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Talking about financial services every day can cloud my thinking. It can make me believe that everyone knows that you can open a checking account online. It can make me think that everyone uses sites like Mint to produce colorful charts showing that their spending on cheeseburgers and laundry detergent are both up by 46%. […]

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For as long as I can remember, people have been writing about the generic nature of bank and credit union marketing (here, here, here and here are just a few examples). This is my first time writing about it, but it’s certainly not the first time I’ve talked about it. I’ve spent a lot of […]

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Since 2009, I’ve used this blog to keep you posted on what’s happening at the company. This is where I’ve shared my excitement about the good stuff that’s happened to us and where I’ve talked about the growing pains we’ve had to overcome. Since I started the blog a lot has happened: we’ve doubled our […]

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888.356.1100