Originally posted on Jim Marous’s Bank Marketing Strategy In the Wild Wild West atmosphere of the early internet era, companies raced to slap websites online without thinking too hard about what purpose their website should ultimately serve.  Consumer retail companies found their ROI in online shopping, and their websites gradually evolved to draw visitors in […]

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  As a college student, I feel like it’s impossible to get a bank to trust me. I understand that banks need to prioritize security to protect themselves and their customers from fraud. Still, nothing is more frustrating than having a bank tell me they don’t believe that I’m me. I have a thin credit […]

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Also known as the 80-20 rule, the Pareto principle says that, for many cases, about 80% of the effects come from 20% of the causes. I think that the Pareto principle applies to user experience in financial services in at least three ways: 1) 80% of users use 20% of use cases   Trick question: […]

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It’s no secret that we handle a lot of consumer data for our clients. Because of that, security is a big priority, and we have a dedicated security team who makes sure our systems are safe.  Last week our information security officer, Sy Phul, gave a presentation to the company to educate us on potential […]

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Like many of my coworkers and peers, when I want to listen to music at work I usually tune into Pandora’s free internet radio.  A few days ago while I was changing stations I noticed an unusual advertisement: BankNewport is an Andera client, so I excitedly grabbed a screenshot. The advertisement was interesting for two […]

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When say that I am the Director of User Experience at a company that provides account opening and lending solutions to banks and credit unions, people usually need some explanation.   Who are the users? What do you actually do? In my case, specifically, there are two types of users: consumers applying for deposit accounts […]

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Last week Mashable published an article by Douglas Rushkoff called  “Can the internet Replace Big Banks?” Although a small community of enthusiasts often writes about the intersection of finance and technology on blogs like Bank Innovation,  Finextra, and BankNXT, it’s not every day that the topic goes mainstream, and I’m sure many in the financial […]

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Andera is hosting a webinar with one of our credit union clients this week, Randolph-Brooks Federal Credit Union (RBFCU), focusing on the history of their online channel and the initiatives they have undertaken to grow and support it. We will also release an accompanying case study, which includes this great quote from Mary O’Rourke, the […]

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