How many accounts are opened online? How many of those applications come via smartphone or tablet devices? What time of day do these applicants apply, and who are these applicants? And most importantly, what can you do to keep them from quitting the application, and position yourself for account opening success in the future? For […]

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Here at Andera we spend a lot of time talking about the “virtual branch.” Our digital account opening solution, oFlows, provides vital functionality that turns your website from a something that’s basically a bulletin board plus a portal to online banking into a true “digital place.” We make it possible for banks and credit unions […]

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As a Gen Y’er, I value two things in this world: the internet and mobile. My father – who recently sent me a worried iMessage reporting the number of texts on my Verizon bill last month – would say that online and mobile are too important to me, and have infected me with two terrible buzz-word afflictions, […]

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In a lot of ways, attracting new consumers is like dating: finding people who are interested in what you have to offer, and beginning a relationship that will change both your lives. But you can’t blindly ask just anyone to be your date; you wouldn’t ask some one on a date without knowing what they’re […]

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There are so many industry reports about banking trends out there that it can be hard to sort through the noise. Sometimes I try to apply heuristics. This one’s published by McKinsey, so that means it must be good, right? Shoot, it’s only three pages with no graphs. This one is blowing up my twitter […]

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Over the past few months we’ve complained a lot about how banking has become just another commodity, how financial institutions do a horrible job of differentiating themselves, and how consumers care about their bank or credit union about as much as they care about a can of peas. All this deriding of banking isn’t really […]

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This week Andera published a case study on one of our clients, the $1 billion asset, Massachusetts-based Hanscom Federal Credit Union.  When explaining why Hanscom onboards each new member with a personal letter and phone call, Hanscom’s Senior Vice President of Strategy and Delivery Scott Post offered this quote:  “We’re nobody. We’re just someone they […]

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Originally published on CUInsight Disclaimer: I owe the idea for this post to Jon Bittner. You should download his personal finance application, Splitwise, right now. It’s free and awesome, I use it all the time to split expenses with friends. Back in the ye olde days before the internet, financial marketing used to be simple. Buy a plot of […]

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More thoughts inspired by BankThink’s ” The Future Model of Banking “ series: It’s clear that the banking industry is currently in a period of transition sparked by important changes in regulation and the widespread consumer adoption of online and mobile technology. For the last 30 years the industry has been continuously consolidating, dropping from […]

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In the majority of my recent interviews with credit union executives, the word “dinosaur” was used to describe financial institutions that haven’t quite been keeping up with the times. The first time it was mentioned, I giggled, but by the third time, I realized it was a serious concern amongst financial executives. They winced at […]

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888.356.1100