Today’s customers prefer to open bank accounts online – fully 70 percent of consumers who are likely to open a checking account prefer to submit a digital application, according to Digital Banking Report¹. But banks continue to encounter barriers to providing the smooth, Amazon-type experience that consumers have come to expect. This creates an expectations gap, where banks strive to meet consumers’ needs, but all too often fall short.
Download this whitepaper to learn 5 myths of online account opening and how to give consumers what they want while cutting costs and increasing revenue.
¹ Digital Banking Report. Jim Marous. Digital Account Opening, August 2015.