Radius Bank stays ahead of the curve with convenient online account opening services
Headquartered in Boston, MA, Radius Bank, formerly First Trade Union Bank, is a privately owned community bank with more than $700 million in assets. The bank serves consumers, small and middle market business, unions, and government entities in the Massachusetts and New York areas.
Responding to significant demographic changes, Radius Bank began moving beyond a traditional in-branch banking model. The bank wanted to attract younger, digitally savvy customers, national, and global business accounts. To keep ahead of the curve, Radius adopted a forward-thinking online mobility strategy that would optimize the growing reliance on remote banking using smartphones, tablets, and computers.
Bottomline’s Online Account Opening for Consumers
Bottomline Technologies and Radius Bank partnered early in their online and mobility banking journey. Bottomline’s online account opening solution makes it as simple as possible for applicants to apply for an account online using any device.
The unique responsive design in Bottomline’s online account opening solution lets Radius Bank present a consistent look and feel across all digital touch point interfaces, automatically adapting to the user’s device. Applicants can photograph and upload supporting documents using their personal device (such as smartphone) without ever leaving the application. They can also sign their application using eSignature or, with mobile devices, sign the screen with a finger or stylus.
With its new online and mobile capabilities, Radius Bank increases customer satisfaction and serves customers on their terms. Customers can manage their finances through a mix of touch points: branch visit, mail, computer or tablet, or by smartphone. In the last 18 months, Bottomline’s online account opening solution has helped 85% to 90% of Radius’ customers open new checking accounts online.
In the Customer’s Own Words
“When people visit our website for the first time, the experience must convey the feeling we want tied to our brand. Once we get them on the site, we want to convert them into customers. Then, once they decide to open an account with us, we want that process to proceed as smoothly as possible. That’s why working with the folks from Bottomline has been so helpful in improving our online application process.”
Chris Tremont, Senior Vice President of Marketing, Radius Bank