Summary
Navigating customer experience as a business isn’t easy. There is no single ‘point of entry’ for your customers, and their experience is an impression they have of your brand, as a whole, throughout every step of the buying journey. So what? Well, a totally satisfied customer contributes 14 times as much revenue as a dissatisfied customer.
Payments play an essential part in this. From purchase abandonment to late payments, failed Direct Debits or the ability to refund, customer experience can impact how you collect money into your business. With the current economic climate posing a significant problem for businesses and consumers, your data may be the key to making the best decisions.
Join this fireside chat with our expert panel to explore:
- Latest payment trends
- Combining innovative and traditional payment methods
- The tools to creating a better CX
- How Bottomline can help – live Q&A
Speakers:
Charles Bennett
Head of Product
Bottomline
With 20 years in payments and fintech, Charles has a passion for all things innovation in payments. As the Head of Product for Bottomline’s corporate payments platform, he is closely involved with open banking and request to pay and works with Bottomline’s customer community to shape how these industry changes can bring benefits to both businesses and consumers.
Vinay Khosla
Head of Data & Analytics
Bottomline
Vinay leverages his expertise in data analytics and machine learning to help businesses make data-driven decisions. With over 20 years of experience in SaaS businesses, Vinay is well-versed in using data to provide unique insights into customer behaviour, preferences, and needs. This data-driven approach enables businesses to identify leading trends and patterns in their operations and industry, which gives them a competitive advantage by identifying opportunities and potential risks early on.
