Many banks aren't meeting prospective customers' digital banking expectations and could be losing accounts as a result. In order to keep up with competitors, financial institutions must optimize the digital banking customer experience.
Subject matter expert Kimberlee Mineo, Bottomline Technologies, provides insight into maximizing the value of the digital channel by discussing:
“Success in the digital channel is not necessarily about being the largest financial institution. It’s institutions that recognize the strategic value that digital account opening represents -- along the lines of customer satisfaction, revenue growth and expense mitigation -- that will truly have the most success with their digital channel strategy.”
-Kimberlee Mineo, Bottomline Technologies
White PaperDriving Customer Growth: 5 Myths of Online Account Opening
Banks continue to encounter barriers to providing the smooth, Amazon-type experience that consumers have come to expect. This creates an expectations gap, where banks strive to meet consumers’ needs, but all too often fall short.
Executive BriefWhy Your Bank Is Better Off With Fewer Fraud Alerts
In the past six years, the cost of cybercrime in the financial services industry has risen by $8.96 million to $28.33 million a year – more than any other industry.
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