March 17, 2021

THE FINANCIAL BRAND

Digital banking

The Future of Customer Experience in Banking is Personalized

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Intelligent, personal, engaging. Three words that categorize digital banking from here on out. The use of CRM in banking experiences helps banks understand, retain and delight their customers. Customer-first tools are no longer a nice-to-have but a must-have, in an industry where customer trust equates to customer retention and competition is hot.  Jim Marous shares his insights into how CRM is transforming banking on The Financial Brand.

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