The Future of Customer Experience in Banking is Personalized

Intelligent, personal, engaging. Three words that categorize digital banking from here on out. The use of CRM in banking experiences helps banks understand, retain and delight their customers. Customer-first tools are no longer a nice-to-have but a must-have, in an industry where customer trust equates to customer retention and competition is hot.  Jim Marous shares his insights into how CRM is transforming banking on The Financial Brand.