Using Intelligent Customer Engagement to Acquire, Deepen and Grow Primary Bank Relationships
“The next decade will be about systems of engagement.” Truer words were never spoken — and the reality of those words is reflected all around us as banks are waking up to the need to create digital experiences that provide value and drive customer growth. Just look at the observations of bankers such as Ian McKintosh, CIO of LegacyTexas Bank, when he realized that the bank couldn’t become the primary relationship for its existing commercial customers (let alone attract new customers) until it could compete with more sophisticated features.
By 2020, 35% of the market will be in play due to digital disruption created by demographic shifts, cloud, mobile and big data. Will your user experience win market share?
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