Citizens Financial Group Inc. is one of the oldest and largest financial services firms in the United States.
Citizens Commercial Banking, a part of the Citizens Financial Group, embarked on a multi-year journey in 2017 to transform its business and technology ecosystem to improve the client experience and the delivery of offerings to clients. The initiative highlights the importance of balancing high tech with high touch to radically change the commercial client experience.
On the technology front, the bank launched a cloud-based cash management offering, accessOPTIMA®, an omnichannel engagement platform.
accessOPTIMA online and mobile banking provide commercial and small business clients with an integrated suite of cash management and payment services that can be tailored by market or industry segment.
Citizens Commercial Banking’s initiative to radically change its business and technology ecosystem highlights the importance of balancing high tech with high touch to revolutionize the commercial client experience, earning the bank this year’s Model Bank Award for Commercial Banking Transformation.
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