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Citizens Financial Group Inc. is one of the oldest and largest financial services firms in the United States.

Citizens Commercial Banking, a part of the Citizens Financial Group, embarked on a multi-year journey in 2017 to transform its business and technology ecosystem to improve the client experience and the delivery of offerings to clients. The initiative highlights the importance of balancing high tech with high touch to radically change the commercial client experience.

On the technology front, the bank launched a cloud-based cash management offering, accessOPTIMA®, an omnichannel engagement platform.

accessOPTIMA online and mobile banking provide commercial and small business clients with an integrated suite of cash management and payment services that can be tailored by market or industry segment.

Citizens Commercial Banking’s initiative to radically change its business and technology ecosystem highlights the importance of balancing high tech with high touch to revolutionize the commercial client experience, earning the bank this year’s Model Bank Award for Commercial Banking Transformation.

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Aite Group and First Citizens Bank: How to Win the Fight for Primary Customer Ownership

You will come away from this webinar with an understanding of how a leading bank is using data-driven insights to improve their service offerings, as well as gain a deeper understanding of new technology trends that will transform the way you do business. You will also learn where intelligent engagement starts, what it looks like and how to align with customer expectations.

On-demand webinar
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Digital Banking IQ™ Payments and Cash Management

The Digital Banking IQ payments and cash management solution empowers financial institutions to compete in commercial banking and win the battle for primary ownership of the customer relationship. Now you can engage intelligently with customers, deliver a unified experience, and acquire, deepen and grow profitable relationships with businesses of all sizes, from SMBs to large corporates.

Video

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