Digital Account Opening Fails to Deliver A Single-Channel Experience

The “digital branch” is essential to account opening and the sale of financial products.

Javelin strategy and research recently completed a comprehensive analysis of five stages of account opening in financial services.

Their findings illustrate that the industry struggles to provide the ideal online account opening experience; depending on an end-to-end application process that is concluded in one session, within one channel.

Mobile account opening is particularly flawed, with only 1 out of 8 successful mobile checking account applicants enjoying a start-to-finish process on smartphones and tablets.

Bottomline is pleased to bring you the complete Javelin report, which includes recommendations to help you improve digital online account origination and increase digital sales. This Javelin report maps out how to:

Reduce the friction that causes digital account opening abandonment

Onboard applicants in a manner that promotes digital engagement

Turn more digital window shoppers into buyers