When a Vibe Credit Union, a not-for-profit organization, wanted to attract a younger, more tech-savvy audience, it underwent a major brand makeover which include a name change and overhauled its website. One area that needed significant improvement was its online application process. Members had been able to start the account opening process online, but needed to visit a physical bank to complete it. Find out why Vibe chose to partner with Bottomline Technologies and adopt its Online Account Opening for Consumers technology to provide existing and prospective customers with a seamless solution.
VideoOnline Account Opening for Consumers Overview
Now more than ever, banks need to grow. By signing up new customers and expanding existing customer relationships. To do that, banks have traditionally relied on physical branches and paper applications. But the world has changed. Customers are unsatisfied by the old way of doing things. They want to shop and buy online - even when it comes to banking services. Banks face a digital sales and marketing divide.
In an increasingly mobile world, banks must provide rich, user-friendly digital account origination solutions that deliver through channels consumers prefer.
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