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Digital Marketing Integration

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Financial institutions have often missed out on the ability to enable new account applicants to pre-select products prior to the account opening process. As a result, FIs must then offer cross-sell offerings later in the account opening process, adding friction in to the new customer onboarding process.

Integrating the account opening process directly with existing multiple platforms improves product-per-customer ratios. Read om to discover how Bottomline’s Digital Marketing Integration solution enhances your customers experience and improves your organization’s performance by enabling you to:

  • Save time and eliminate time to configure multiple product bundles
  • Easily enable applicants to open more products through the Bottomline platform
  • Improve your product-per-customer rations and deepen customer engagement
     

“A person with only one checking account as a financial institution has a 50-50 chance of staying. With an added savings account, the chances jump to 10 to 1. A third account boosts the odds to 19 to 1".

By 2020, 35% of the market will be in play due to digital disruption created by demographic shifts, cloud, mobile and big data. Will your user experience win market share?

Continuing Content

eBook

Online Account Origination KPI Tracking: The 6 Secrets You Need to Know Now

Savvy digital banking strategy executives rely on credible ROI measurement to show a steady improvement in contribution and obtain continued investment. However, in order to accurately show the impact of a new technology, one must identify and measure a number of meaningful metrics from the start.

On-Demand Webinar

Digital from the Start: The ROI of Digital Account Opening

While bank branches and in-person experiences still play a valuable role in many banking relationships, today’s banking institutions need to be able to offer customers a fully digital experience that begins with account opening.

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