Financial institutions have often missed out on the ability to enable new account applicants to pre-select products prior to the account opening process. As a result, FIs must then offer cross-sell offerings later in the account opening process, adding friction in to the new customer onboarding process.
Integrating the account opening process directly with existing multiple platforms improves product-per-customer ratios. Read om to discover how Bottomline’s Digital Marketing Integration solution enhances your customers experience and improves your organization’s performance by enabling you to:
“A person with only one checking account as a financial institution has a 50-50 chance of staying. With an added savings account, the chances jump to 10 to 1. A third account boosts the odds to 19 to 1".
eBookOnline Account Origination KPI Tracking: The 6 Secrets You Need to Know Now
Savvy digital banking strategy executives rely on credible ROI measurement to show a steady improvement in contribution and obtain continued investment. However, in order to accurately show the impact of a new technology, one must identify and measure a number of meaningful metrics from the start.
VideoDigital from the Start: The ROI of Digital Account Opening
While bank branches and in-person experiences still play a valuable role in many banking relationships, today’s banking institutions need to be able to offer customers a fully digital experience that begins with account opening.
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