us US & Canada
us US & Canada
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Executive Brief

Secrets to a Successful Digital Marketing Strategy

Banks need to continue to be more customer-centric and less bank-or product-centric. This requires that they think more like e-commerce companies than traditional banks, and that means really understanding what their customers want and need and why.

At the cornerstone of this issue is the online account opening process. Read this article and learn 4 keys to success, whether a bank is just starting out or re-evaluating an existing online account opening experience.

By 2020, 35% of the market will be in play due to digital disruption created by demographic shifts, cloud, mobile and big data. Will your user experience win market share?

Continuing Content


Digital Banking: 8 Steps to Put you at the Top of the Class!

While January is the typical time of year to get organized and implement new Digital Banking strategies to take your financial institution to the next level, don’t underestimate the power of the fall back-to-school season!


Digital Banking: Beat the ‘Groundhog Day’ Dilemma

What steps can you take to maximize your digital channel?

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