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Banks are finding it a must to have effective digital marketing in order to drive traffic to their websites. The ROI of a robust digital channel is impossible to ignore.

SourceMedia Research/American Banker recently surveyed over 300 bank and credit union professionals on their experiences having to do with the ROI of digital account opening. From the survey findings, read this report to discover:

Where peers stand in the adoption of digital account opening technology

Benchmarks for ROI from digital account opening

How to succeed with an optimal digital strategy

And more!

Why it matters?

About 35% of respondents report that more than half of their consumer account openings are done digitally; about 16% say the same for small business account openings.
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Online Account Origination KPI Tracking: The 6 Secrets You Need to Know Now

Savvy digital banking strategy executives rely on credible ROI measurement to show a steady improvement in contribution and obtain continued investment. However, in order to accurately show the impact of a new technology, one must identify and measure a number of meaningful metrics from the start.

eBook
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Bottomline Mobile Photo Data Capture

Data collection via a mobile device has historically been challenging—entering lengthy fields on a small screen is a cumbersome process that invariably leads to dissatisfaction. Many times, the customer will attempt to switch to another method, or worse, simply abandon the application altogether.

Datasheet
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