Banks are finding it a must to have effective digital marketing in order to drive traffic to their websites. The ROI of a robust digital channel is impossible to ignore.

SourceMedia Research/American Banker recently surveyed over 300 bank and credit union professionals on their experiences having to do with the ROI of digital account opening. From the survey findings, read this report to discover:

Where peers stand in the adoption of digital account opening technology

Benchmarks for ROI from digital account opening

How to succeed with an optimal digital strategy

And more!

Why it matters?

About 35% of respondents report that more than half of their consumer account openings are done digitally; about 16% say the same for small business account openings.

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