What Horse Racing Can Teach You About Improving Digital Sales in Banking

Take time to prepare

You can’t just throw an untrained horse onto a track and expect success.

They need to be properly prepared to perform their best, everything from high-quality feed to a daily training regimen. The same holds true with digital sales. To win customers you have to invest time in filling your digital sales funnel with quality prospects. Doing so requires forethought and discipline conducting targeted marketing campaigns, optimizing your website and making good use of digital technology. It’s upfront work that will be well worth it in the long-run.

Creating an amazing experience

Half the fun of watching a great horse race is the experience.

The air of affluent gentility that permeates the event is truly a sight to behold, mostly because it isn’t replicated in any other sporting event.

While it wouldn’t make sense for bank staff to start wearing audacious hats, it does pay to keep in mind that providing customers with a fast-but-memorable digital experience will make them want to continue doing business with you.

Remember – they started a digital application for a reason. They either don’t want to or can’t go to a branch, so help them solve that problem and you stand a good shot at winning a long-term customer.