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Winning the Battle for Small-Business Customers, commissioned by Bottomline Technologies and produced by Aite Group, explores the growing presence of technology players in the small business banking space. It identifies the products and services small businesses are most likely to pay nonbank partners for and offers recommendations to financial institutions seeking greater success with this important customer segment.
Key takeaways from the study include the following:
Give Consumers What They Want: Easy Online Account Opening. Consumers who can buy anything with one swipe of their finger are demanding more responsive digital experiences from their financial institutions, including easy-to-use online account opening.
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