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Built-in Intelligence About Your Most Valuable Customers at Your Fingertips in Real Time

Engagement Optimizer, a module of Digital Banking, provides timely insight into how your clients engage digitally. It provides daily updates on key online actions, including logins, transactions, and feature use.

BENEFITS

Turn Insights into Action

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Maximize Engagement and Profitability

Use data to identify additional sales or relationship-building opportunities.

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Reduce Churn Through Machine Learning and AI-enabled Predictors

Drive more proactive customer outreach based on user and customer portfolio level behavior and activity.

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Understand Treasury Service Performance and Penetration

Benchmark against peers to evaluate digital engagement levels and treasury service penetration.

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Ensure Migration Success

Track and manage migration waves and activity to ensure customers are retained and the process is successful.

Drive Deeper Engagement with Scalable Digital Banking Solutions

Support your business customers digital banking experience, from SMBs to enterprises, with scalable, integrated fraud, financial messaging, and payment solutions.

SMB Banking

Bridge the digital banking gap for SMBs with essential insights and advanced tools for payments, fraud protection, and account control.

Connectivity Services

Connect to global payment networks with secure, scalable financial messaging tools that streamline operations, ensure compliance, and reduce costs.

Digital Banking

Deliver the industry-leading Digital Banking platform to open the door to scalable solutions—deepening relationships and driving business growth.

Paymode for Digital Banking

Capitalize on low-value ACH payments with Paymode—Bottomline’s embedded business payments network—helping your customers earn rebates while generating non-interest income for your bank.

Common Questions about Bottomline Engagement Optimizer

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What is the Engagement Optimizer?
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What is the Engagement Optimizer?

Engagement Optimizer is a data‑driven analytics module within Bottomline’s Commercial Digital Banking platform designed to deliver real‑time insight into how your commercial and small business customers engage digitally. It surfaces prioritized, actionable intelligence to help banks understand login behavior, transaction activity, and feature adoption—updated daily, and in some cases intra‑day. Its purpose is to help banks strengthen relationships, reduce churn, identify emerging risks, and uncover growth opportunities throughout the customer lifecycle.

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02
How does this work with the Digital Banking Platform?
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How does this work with the Digital Banking Platform?

Engagement Optimizer is a native component of Bottomline’s Digital Banking platform, meaning it integrates seamlessly. No additional systems or third‑party tools are required. It pulls data directly from digital interactions, treasury services, and payment behavior happening across the platform, providing relationship managers with a unified view of customer engagement. This integration ensures that insights drive immediate action, empowering bankers to respond quickly to changes in engagement, service usage, or digital adoption.

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03
Can this integrate with our existing CRM or analytics tools?
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Can this integrate with our existing CRM or analytics tools?

Yes. Engagement Optimizer includes a Salesforce Connector, which pushes insights, alerts, and opportunity notes directly into CRM workflows through pre‑built APIs.
This integration enhances banker productivity by embedding engagement insights into the CRM environment they already use, enabling proactive outreach and more efficient relationship management.

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What kind of data does Engagement Optimizer analyze?
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What kind of data does Engagement Optimizer analyze?

Engagement Optimizer analyzes a broad set of digital engagement and transaction behaviors, including:

  • Login frequency and patterns
  • Transaction volumes and mix
  • Mobile vs. desktop engagement
  • Treasury service usage and penetration
  • Customer onboarding and migration progress
  • Behavioral indicators of churn, expansion, or risk

This comprehensive dataset allows banks to detect early signals, such as declining activity or rising interest in new capabilities, and act before opportunities or risks escalate.

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How can Engagement Optimizer help drive revenue and improve customer relationships?
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How can Engagement Optimizer help drive revenue and improve customer relationships?

Engagement Optimizer drives revenue and strengthens client relationships by:

  • Identifying upsell and cross‑sell opportunities based on customer behavior, product penetration, and service gaps.
  • Improving banker productivity, enabling faster, more relevant outreach.
  • Optimizing treasury service adoption, leading to higher service utilization and deeper share of wallet.
  • Increasing alignment between digital usage data and sales strategy, ultimately improving customer satisfaction and retention.
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What kinds of reports are available with Engagement Optimizer?
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What kinds of reports are available with Engagement Optimizer?

Engagement Optimizer delivers timely engagement reports that go beyond standard summaries, offering:

  • Daily and intra‑day digital engagement metrics
  • Customer‑level risk indicators
  • Growth opportunity alerts
  • Migration tracking dashboards
  • Portfolio‑level trend and benchmark comparisons

These reports help treasury, relationship managers, and operations teams monitor performance and take targeted action.

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How can I get a demo of the Digital Banking platform?
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How can I get a demo of the Digital Banking platform?

You can explore the Digital Banking platform and Engagement Optimizer in two ways:

  • Schedule a call with our sales team to walk through your specific needs
  • View our Virtual Tour, which showcases the platform’s capabilities, including Engagement Optimizer and other integrated solutions
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Get In Touch

Want to learn more about Bottomline's Digital Banking solutions? Let’s talk.

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