Customers are increasingly relying on digital channels for their banking needs. 70% of consumers start their search for new deposit accounts online, and roughly 1 in 3 US adults, started an online application for other financial products. (Andera and Novarica Report, “How Consumers Select and Purchase Financial Products,” 2013). Online and mobile channels will soon surpass the branch in importance for the majority of customers. To effectively compete, banks need to provide rich and satisfying online account opening services to serve consumers and businesses through the channels and mediums they desire. According to Barlow Research, almost 50% of small & middle market business online bankers say online account opening is “a top priority or very important" (2014 Business Internet Banking Test Drive - Barlow Research).
Bottomline’s customer acquisition and growth solution delivers the simplest online account opening experience on the market. We've spent years studying online applicant usability to develop best practices that lower application abandonment rates. We make the hard stuff easy by providing mobile device capabilities, supporting document uploads, signatures, and funding accounts. With our online account opening solution, customers can open retail checking, savings, credit card, money market, and CD accounts in real-time using any type of device—smartphones, tablets, and Macs/PCs. Bottomline’s solution lets you cross sell additional products, while not requiring that applicants rekey their information in order to accept your offer.