Bottomline Technologies Takes Home Two Killer Content Awards
PORTSMOUTH, NH (April 5, 2018) – Bottomline Technologies (NASDAQ:EPAY), a leading provider of financial technology that helps make business payments simple, smart and secure, today announced the Company was recognized with two awards at the annual Killer Content Awards hosted by the Demand Gen Report at its annual B2B Marketing Exchange. Bottomline won in both the Nurture Campaign category and the Agency Partnership category for its partnership with Content4Demand.
The Nurture Campaign Award recognized the Bottomline’s marketing teams’ work on its quarterly email awareness campaigns. By introducing themes that aligned with popular cultural events, the campaign generated significant interaction within the first 24 hours of its launch, garnering nearly 1,000 downloads of a featured infographic, with 62% of responders being net new contacts.
The Agency Partnership Award highlighted Bottomline’s partnership with content strategy and creation agency Content4Demand and the development of an interactive E-book. The book generated a 54% email open rate and 40% click through rate.
“I am incredibly proud of our marketing efforts,” said Christine Nurnberger, Chief Marketing Officer, Bottomline Technologies. “We continue to raise the bar, leveraging creative ways to engage our prospects and customers and generate ROI for Bottomline.”
The Killer Content Awards, also known as the Finnys, honor B2B firms that have challenged the status quo and raised the bar in content creation and campaign execution. For the list of 2018 Killer Content Award winners, visit https://www1.demandgenreport.com/a/killer-content-awards-2018.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications is a targeted online publication that spotlights the strategies and solutions that help B2B companies to better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing tools and technologies that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline. For more information, visit: https://www.demandgenreport.com.
About Bottomline Technologies
Bottomline Technologies (NASDAQ: EPAY) helps businesses make complex business payments simple, smart and secure. Businesses and banks rely on Bottomline for domestic and international payments, effective cash management tools, automated workflows for payment processing and bill review and state of the art fraud detection, behavioral analytics and regulatory compliance. Headquartered in Portsmouth, New Hampshire, we delight our customers through offices across the United States, Europe, and Asia-Pacific. For more information, visit www.bottomline.com.
Director, Marketing Communications