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Many banks aren't meeting prospective customers' digital banking expectations and could be losing accounts as a result. In order to keep up with competitors, financial institutions must optimize the digital banking customer experience.

Subject matter expert Kimberlee Mineo, Bottomline Technologies, provides insight into maximizing the value of the digital channel by discussing:

  • What customers expect in a digital channel
  • How to reduce abandonment once a customer is engaged in the channel
  • Three steps to speed up the account opening process

“Success in the digital channel is not necessarily about being the largest financial institution. It’s institutions that recognize the strategic value that digital account opening represents -- along the lines of customer satisfaction, revenue growth and expense mitigation -- that will truly have the most success with their digital channel strategy.”

-Kimberlee Mineo, Bottomline Technologies

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